- Jan 5, 2023
- 3 min read
As a Niagara real estate agent, you know how important it is to showcase your listings in the best possible light. This often includes investing in professional photography, videography, and other types of media to capture the unique features and selling points of each property. While these media services can be a valuable investment, they can also be a significant expense, especially if you have multiple listings.
So, how can you offset the cost of professional media without sacrificing the quality of your listings? Here are a few strategies to consider:
Negotiate with the seller to split the cost of media production: If you're listing a property that's already on the market, you may be able to negotiate with the seller to split the cost of professional media. This is especially effective if the seller is motivated to sell and willing to invest in marketing efforts to get their home off the market.
Offer media services as a value-add to potential buyers: In addition to using professional media to showcase your listings, you can also offer these services as a value-add to potential buyers. For example, you could include a package of professional photos or a virtual tour as part of the closing process for buyers who are interested in purchasing a home from you. This not only offsets the cost of media production, but it also helps you stand out from other agents and provides added value to your clients.
Partner with local media companies: Another way to offset the cost of professional media is to partner with local media companies to offer discounted rates on services. Many companies are willing to negotiate rates for real estate agents who consistently bring them business. By building relationships with these companies and leveraging your volume, you can potentially secure more favorable pricing.
Utilize less accessible or lower quality alternatives: If you're just starting out or don't have the budget for professional media services, you may need to rely on less accessible or lower quality alternatives to showcase your listings. For example, you can use your own smartphone to take photos, but the quality may not compare to that of a professional camera. You can also use free or low-cost tools like Google Street View or Matterport to create virtual tours, but these may not be as polished or comprehensive as tours produced by professional media companies. While these options may require more effort and may not be as effective as professional media services, they can still provide potential buyers with some understanding of the property and its features.
Utilize social media: Finally, don't underestimate the power of social media to showcase your listings. By creating a strong online presence and regularly posting photos and videos of your listings on platforms like Facebook, Instagram, and LinkedIn, you can reach a wider audience and potentially generate more leads. Best of all, most social media platforms are free to use, making this a cost-effective way to showcase your listings.
In conclusion, hiring a professional media company like Workman Photography can be a valuable investment for real estate agents looking to showcase their Niagara listings in the best possible light. However, there are several strategies that agents can use to offset the cost of professional media, including negotiating with the seller, offering media services as a value-add, partnering with local media companies, and utilizing social media. By being proactive and finding creative solutions, agents can minimize the financial impact of professional media on their business.
